Overview

Learn exactly how to Acquire 2nd & 3rd Party Data to grow your Direct-to-Consumer business. Third Party data gets aggregated from various sources and it's available for purchase from different data providers. This page contains a library of resources to help you create a full customer journey from existing public data.

Public Data

Here’s where you’ll learn how to purchase public data available through online shopping data, website registrations, in-store shopping, warranty data, and more.

Omnichannel

This in-depth resource will show you exactly how to use personally identifiable (PII) and non-PII information to identify customers and the channels you can use to engage with them.

Transactional

This in-depth resource will show you how to purchase history associated with audience/segments to determine needs and interests.

Digital

This in-depth resource will show you how online behaviors of customers and prospects indicate how these users interact across digital devices.

Specialty

This in-depth resource will show you exactly how insights into customer and prospect behavior across new emerging channels and specialties can be used to enhance marketing campaigns.

Identity

This in-depth resource will show you exactly how profiles built across a range of disparate touchpoints, can optimize your cross-channel engagement.

Full-Journey Consumer Data

This in-depth resource will show you available U.S. audience data types and data ranges across consumer behavior, identity, and transactions.

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