Direct-To-Consumer Data-Stack

Whether you’re brand new to data, or want to learn advanced optimization strategies, this is your hub for the Data-Stack knowledge.

GATHER | 1st Party Data

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What You Will Learn:

Learn the basics of online growth. Including the use of 1st-party data for brand building, quick scale-up, massive scale-out and exponential exit-value increase.

5 Resources

Analysis
Delivery
Planning
Targeting
Value Increase

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ACQUIRE | 2nd & 3rd Party Data

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What You Will Learn:

Learn the basics of 2nd and 3rd external party data sources all in one place. Including full-journey consumer data and more.

7 Resources

Public Data
Omnichannel
Transactional
Digital
Specialty
Identity
Full-Journey Consumer Data

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DEPLOY | Data To Build The Business

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What You Will Learn:

Learn the basics of programmatic buying...all in one place, including data targeting capabilities, spend growth and more.

6 Resources

Data Storage Management
Optimization
Reporting
Data Targeting
Programmatic Buying
Data Management Platform

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