What is Paid Web Traffic? It is any type of website traffic that you have paid for. There are different types of paid traffic but the best known and most used are: Pay Per Click advertising, Cost Per Display advertising, Fixed Payment, Homepage Takeovers, Interstitial Ads and Sponsored Content.
Types of Paid Traffic
Pay Per Click advertising.
PPC traffic is when you pay to drive traffic to your website. For example, you can run ad campaigns in platforms such as Google Adwords, Yahoo! Bing Network, LinkedIn, and many others. Every time someone clicks on your ad, you pay for the click. That is where the name Pay-Per-Click comes from. This is a good strategy if the ad is on a site with low traffic, or does not appeal to the audience you get few clicks, therefore low cost.
Cost Per Display advertising:
CPD traffic is when you pay per time the ad is shown. Marketers who use this type of ad traffic are usually charged per one thousand impressions. This also known as CPM or cost per mile. There are pros and cons when using this type of paid ads. On the one hand, it can be cheaper than PPC but it does not guarantee any clicks or traffic to your website. Therefore it can generate few web visitors but you still have to pay for it.
Fixed payment ads are those that you pay for the space such in blogs or industry specific websites. These ads can be exclusive, meaning they only show your ad or the can be in a rotation, meaning, you share the ad space with other advertisers. If you pay for these type of ads in high-traffic sites, they can be quite expensive and the amount of traffic is not necessarily high, especially if you do not have exclusivity. On the other hand, this strategy can work in smaller sites with less traffic but with higher chances of having your ad show exclusively and for longer periods of time.
Other types of Paid Traffic:
- Homepage Takeovers: This type of paid traffic is when you fill the homepage of another company for a specified time frame, it is usually sold on a CPD bases. It is a form of sponsorship.
- Interstitial Ads: These are full-screen mobile app ads. They cover the app’s interface and are typically displayed at natural transition points in the flow of an app.
- Sponsored Content: This is a form of content marketing that is typically created by the publisher that distributes it. It is also called native advertising because it looks and feels like other, native content on the site.
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