Organic traffic refers to visitors that arrived on your website without you having to pay for ads. As the term indicates, they “organically” arrived in your site via the search engines such as Google or Bing. The best way to increase organic traffic to your site, it to regularly generate high-quality content. But that is just one piece of the puzzle. The other part is that you must optimize this content so that the search engines can find it, index it and drive traffic to your website. The field that focuses on Organic Traffic is called Search Engine Optimization, or SEO for short.
How do I get organic traffic?
The best way to get organic traffic is to blog. Writing awesome content, and posting it in your own blog is probably the best way to increase your organic traffic. Furthermore, use long tail keywords. What are long tail keywords, you may ask? Well, they are those three and four keyword phrases that describe in greater detail whatever it is that you are writing about. The reason they are more effective is that usually when people search, the more specific the phrase, the closer they are to knowing exactly what it is they are searching for.
Make sure you write irresistible headlines. Invite people to post on your blog but make sure their content is high quality. Just like you invite people to post on your blog, you should also consider becoming a guest blogger on other high traffic, high-quality websites. Just like you are looking for high-quality content, other bloggers are as well. Most importantly, be mindful to write for people, not for the SERP bots. Google, as well as other search engines, reward content that has a lot of engagement. The more people comment or stay longer on your post, the higher your chances of increasing the rankings of your post or website.
What is the difference between direct and organic traffic?
The main difference is that direct traffic has arrived at your website usually by typing the URL directly into their browsers. On the other hand, organic traffic usually arrived at your website via the search engines as previously explained.
If you are not sure how traffic arrived at your site, the best way to find out is to use Google Analytics. This free tools provided by Google segments traffic that arrived through different sources or channels. By default, Google Analytics shows four types of traffic. These are Referrals, Organic, Paid, and Direct traffic.
Google defines direct traffic in their documentation as “URL’s that people either type in directly or reach via their browser bookmarks”. Therefore to find out if your traffic came via organic, pull an Organic Search Traffic segment report.
What is an organic search?
When search engines return search results after someone entered a query on the search browser, the web page listings that appear are those that most closely match or relate to the user’s query. In other words, the listing is the one that has the closest relevance to the query posted by the user.
That is the entire point of SEO or Search Engine Optimization. To obtain a high placement or ranking on a search engine page in unpaid, algorithm-driven results on a given search engine. In other words, it is the effort to push your post to the top of the search engines so they will appear in the listing that closely matches the user’s query